Who is the target market for this product?
The target market is anyone who wants to take out equity from their home. Typically, this will include:
a) People looking to retire.
b) People who want to take out money to put a downpayment on another property, either for themselves or for their children.
c) People wanting to refinance to get rid of existing debt that is quickly ballooning.
d) People wanting to clear out existing mortgages so they don’t need to make any more monthly payments.
e) People who want to diversify their investments. The average person has 80% of their net worth tied up in their home. With Fraction Equity Financing, they could take some of that out and put it into alternate investments like stocks and bonds.